ConvertKit
The email marketing service ConvertKit is targeted mostly towards bloggers and content creators. Unlike most other platforms which focus on becoming a platform for all, ConvertKit focuses on bloggers and content creators. That is how ConvertKit has become a well-crafted tool for the marketing needs of bloggers and content creators. Important features such as visual automation, opt-in forms & landing pages all are a part of ConvertKit’s tools. Building an email list is very important vis a vis having dedicated landing page building capabilities. The reporting capabilities help to get insight into the performance of your list and forms. It allows Creating an Email sequence with a visual automation builder and the same can be done with forms. The seamless integration of the automation with both emails and forms sans the need to jump between options.
But Convertkit’s simplicity comes at the cost of some limitations like filtering your subscribers is not easy as with some other platforms, lack of spam scoring, and there’s no visual builder for emails.
But, if you’re a beginner to email marketing and need a simple solution without sacrificing powerful email automation functionality, give ConvertKit a try and you won’t regret it.
Getting started with ConvertKit is easy! You can sign up for a free account, but we recommend signing up for a monthly or yearly plan to take advantage of our discounts and features.
Once you have signed up, your next step is to add a new list. This will be the list that you’ll send campaigns from to all of your subscribers.
In order to add a new mailing list, click on Lists in the left sidebar and then Create New List under Lists & Subscribers at the top of the screen. You’ll want to name this mailing list something descriptive so it’s easy for you to tell which one it is later on if you have
Key features:
- Simple user interface – With an easy learning curve the tool lets you get started with your email list in no time.
- Powerful but simple visual automation – The simple visual email automation builder helps you do a lot more than simple email marketing.
- Ideal for those with multiple lead magnets – Multiple lead magnets can be delivered using each form or landing page.
- Opt-in forms and landing pages included – You can easily create opt-in forms and landing pages without the need for any third-party software or service.
Pricing:
You can start with a free plan which allows you to manage up to 1,000 subscribers, create unlimited landing pages & forms, send email broadcasts, sell digital products & subscriptions and you get support via email.
Apart from the standard features that are available in most other email marketing platforms, ConvertKit also offers an amazing customer support system. They have 24/7 live chat support which means all the questions will be answered within one or two minutes. Users can also talk about specific topics with their customer success manager who is always available via phone or Skype for any queries related to conversion rates.
GetResponse
GetResponse has been a very well known service in the email marketing platforms. It is the veteran in this field. Started in 1998, and now they have more than two decades of experience. They have added a slew of new features of late to keep up their game in the field of email marketing and provide a comprehensive package.
Email marketing is the core of their product and apart from that, they are trying to provide excellent solutions for visual marketing automation, landing pages, webinar creation and other features to become an all in one platform.
They offer a great selection of email templates categorized by industry. AB split testing is available even for newsletters. They offer a drag and drop visual email builder with built-in preview and spam scoring.
The contact management has easy filtering options with list hygiene and reporting. The visual automation builder is functional and comes with templates to get you started easily. One of the latest features they added to the platform is Live chat to connect with your audience online. Push notifications can get you more attention from your audience than before.
GetResponse also offers an impressive Conversion Funnel and in conjunction with all other features they provide you everything that you require to build an entire sales funnel. To fill the funnel, you can create ads, landing pages, webinars, exit-intent pop-ups, sales pages, eCommerce integration with payment method integration. They offer a Mobile app to create ads and many other things on the go. You can also build your own storefront within GetResponse itself.
And since you can do this within a single tool, analytics & reporting are exceptionally convenient.
The only issue I have with GetResponse is its convoluted pricing. It seems designed to confuse. For example, some basic automation functionality such as segmentation, and on-site tracking isn’t available until you get to the higher plans.
Key features:
- Powerful email marketing automation – The visual email creation tool with categorized templates is a powerful email marketing tool with easy deliverability.
- Create attractive landing pages –Visual creation of beautiful Landing pages can get your traffic to convert into customers.
- Built-in tools for store creation –You can sell digital products using the built in store
Pricing:
The plans start at $15 with basic features to get you started and can go upto $99 for a list 1000. The pricing can get more if the list size grows. You can also try all the features of GetResponse for free for 14 days before you take a plunge.
Email marketing has been around for decades and it’s one of the simplest and most effective ways to promote a business. With the rise of social media, marketers may have all but forgotten about email marketing- but this would be a mistake. Email remains one of the most popular and powerful digital marketing channels, and experts say that many marketers are not taking full advantage of its potential.
An email from a brand is an excellent way to reach out directly to those who might be interested in what you have to offer, as well as those who may have forgotten about you after an initial
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